Worried this winter?

New CAS campaign: Worried this winter? Chat to us

by Derek Mitchell. CAS Chief Executive

This article was first published in The Herald on 07 December 2024

Watching the meter tick 

Second guessing every flick 

Of the light switch 

It’s no way to live 

The pressure to count every penny just right 

Scraping by no end in sight 

Never truly in control of your life 

What do you do? 

When the doors you find 

Were built to keep you out 

When the signs you see 

All point to roundabouts 

When you have cut every cost you can 

Grabbed on to every helping hand 

When you’ve worked  

And scrapped  

And saved  

And planned 

But the meter still ticks 

There is no simple fix 

And it takes time to change 

The way the system is 

But we will work 

Each and every day 

To help you navigate  

Your way to a place  

Where peace can exist 

Where the ticking of the meter 

Isn’t all there is 

We heard a lot this week about financial pressures and difficult decisions during the Scottish Budget. Let’s be clear though, those experiencing the toughest financial pressures and most difficult decisions every day are people like those the Citizens Advice network supports across Scotland.  

With Christmas just a few weeks away, some people might be thinking about last minute stocking fillers. But for thousands of others, they’re thinking about meeting the most basic and essential needs. They are worried about keeping their homes warm and how to put food on the table.  

That’s why we want anyone worried about energy bills and how they’ll afford the essentials to know that we’re here to help. 

To raise awareness of the free, impartial support that’s available and break down the stigma of asking for help, we’ve launched our new campaign, Worried this winter? Let’s chat. Running from now until February 2025, we want to reflect the real experiences of people impacted by rising energy costs.  

To do this, we’ve been working closely with five CABs across Scotland to run local focus groups and learn first-hand about people’s experiences.  

From feelings of embarrassment and anxiety to dread and misery, the picture was clear: more needs to be done to support communities worried about the cost of energy this winter.  

Across our network, support on energy debt is one of the most common reasons people walk through their local CAB doors. But taking that first step can be daunting. We want people to know there’s no need to feel embarrassed and that our advisors are here to help, not judge.  

To get our message across, we worked with Scottish poet Kevin McLean to create a poem (above) on the experiences of households with energy debt. With a focus on the emotions and feelings experienced, the poem will be used to encourage more people to get advice whether they are currently in debt or struggling to keep up with payments.  

While this campaign is just a small step towards breaking down the barriers to support, we need to highlight the stark reality many people face this winter. If this is you or someone you know, please know the Citizens Advice network is here to help.  

We are known for the advice we give to hundreds of thousands of people every year but we also have a responsibility to raise awareness and advocate for structural change. And we’ll continue to do all we can to ensure systematic change so we can continue to deliver life-changing outcomes for people across Scotland.  

While we’re proud of our new campaign, don’t just take our word for it, watch it for yourself here: https://x.com/CitAd